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How did Asia (specifically the east i.ie China, Korea, Japan) react to the introduction of coffee into their respective commerce and societies, particularly for countries who have such rich culture and tradition surrounding tea. (self.AskHistorians)
submitted 5 years ago by WritingUnderMount
Sources would be lovely, if possible at all. Thank you in advance, sorry for the very broad topic.
[–]PiousHeathen 43 points44 points45 points 5 years ago (0 children)
For Japan, Coffee has always been associated with modernity and "Western" ways of living and culture. The author Merry White has written an interesting book about coffee culture called "Coffee Life in Japan". In it, they describe briefly the life of Tei Ei-kei, also known as Nishimura Tsurukichi, who is credited with creating the first western style Cafe or Coffeehouse in Japan, the “Kahiichakan” (also sometimes referred to as the “Kahiisakan”). You can still find a monument in his honor in Ueno-Hirokoji (Tokyo) at the site of the coffeehouse.
Ei-kei was the biological son of a man named Tomosuke, whose foster son Tei Ei-nei adopted Ei-kei and raised as his own. (This complicated family history is not as unusual as it may seem, but is a discussion for elsewhere.) Tei Ei-nei was, himself, a Taiwanese born man who worked for the Japanese foreign ministry. This resulted in the young Tei Ei-kei learning Chinese, French, Japanese, and English by the age of 14. At the age of 16 he attended Yale in the United States. It was while in the USA that Ei-Kei gained his love of coffee. He unfortunately did not finish his studies, reportedly either due to poor health or spending too much of his time in Coffeehouses in New York. He left America in 1879 and traveled back to Japan via Europe, where he spent time in famous coffeehouses such as the Langbourne in London and the Café Royal in Picadilly. After returning to Japan Ei-kei spent a few years teaching in Okayama as well as working for the Ministry of Finance. He suffered tragedy over these years with the death his wife to tuberculosis and losing his home to a fire. In 1888 he bought a western style house Ueno and opened the Kahiichakan as a place of “masculine amenities”. White highlights the importance of western culture in Japan at this time and its intrinsic associations with Modernity. For example, a major point of cultural discussion during this period was the creation of the Rokumeikan, a controversial western style building created as a dance hall to host Waltzes and other Western entertainments. The Rokumeikan was contentious, as traditionalists railed against it as a symbol of Western imperialism and destruction of Japanese values. The site deserves a full description by someone better read in its history than me, but for our story it is important as a symbol of the cultural cache that Western… anything had in Japan during the Meiji era. The Rokumeikan was a place where the traditional class boundaries that were present in Edo Japanese society of the previous era could be broken, and Western social expectations could override the Japanese ones. Commoners, merchants, and Samurai could mix and dance together in a Western fashion and with Western social expectations. In a similar way, Ei-kei wanted to have his coffeehouse be a mirror of those from Europe and offer both the modern amenities (such as public tobacco smoking and cigars) as well as the culture of social mixing and cross class engagement that was associated with European coffeehouse culture. White also notes that to the Japanese living under the aspirational government slogan of Bunmei Kaika (“Civilization and Enlightenment”), both of these concepts were inherently “western”. A friend of Ei-kei’s, Terashita Tatsuo, is quoted as recalling that Ei-kei wanted to “do something for the younger generation by opening a coffeehouse, which would be a space to share knowledge, a social salon where ordinary people, students, and youths could gather… not like the Rokumeikan where things are only superficial”. Ei-kei sought a space where young Japanese could mingle and break down class barriers, no matter if they were working class or Samurai.
The Kahiichkan coffeehouse only lasted 5 years. While he was a great dreamer and lover of coffee, Ei-kei was a terrible businessman. This failure, along with later problems in his second marriage and bankruptcy due to financial speculation, led him to try and commit suicide. A friend found his suicide note and managed to convince him to spare his own life. This friend also help Ei-kei change his name to Nishimura Tsurukichi and move to America, where he settled in Seattle. While there he again tried to open a small shop but this venture also failed and he died at the age of 36 penniless. He is buried in the Lakeview cemetery under the name T. Nishimura.
White’s book explores coffee culture in Japan primarily in the post-WW2 era, and I have not found much else that examines Ei-kei in greater detail than her work (at least in English…). It would seem however that coffee has always been associated with Western culture and Modernity in Japan, despite it being introduced to the island as early as the 1500s with the Portugese. In chapters such as “Japan’s Liquid Power”, White discusses the transition from Coffee from being solely a “western” drink and its adoption into Japanese artisan culture through the 20s and 30s. So, to more directly address your question, Coffee in Japan was seen as being in cultural “opposition” to Tea culture in Japan, and a symbol of desirable modernism at the time of its initial popularity.
White, Merry, “Coffee in Public: Cafes in Urban Japan” in Coffee Life in Japan, 1-18. University of California Press, 2012
White, Merry, “Japan’s Liquid Power” in Coffee Life in Japan, 89-107. University of California Press, 2012
EDIT: formatting
[–]wotan_weevilQuality Contributor 41 points42 points43 points 5 years ago* (3 children)
Japan has already been discussed in detail. Hopefully somebody can cover China. As for Korea:
Coffee is a relatively newcomer to Korea, and had a top-down introduction, with King Gojong (r. 1863-1907, as Emperor Gojong 1897-1907). He is described as the first Korean to regularly drink coffee, beginning with the year he ruled Korea from the Russian Legation in Seoul (where he fled for security from the Japanese after the murder of his wife Queen Min by Japanese agents in 1895). His first cup of coffee was supposedly served by German-born Antoinette Sontag, sister-in-law of the Russian ambassador. She later ran the first Western hotel in Seoul, Sontag Hotel. The building was a gift from King Gojong. In it, she opened the first coffee shop in Korea.
Korea had only recently ended its isolation, in 1876 with Japan-Korea Treaty (AKA the Treaty of Ganghwa, after the island where Korean guns engaged a Japanese gunboat in 1875 when the Japanese pulled a Matthew Perry of their own against Korea, with Inoue Yoshika in the role of Perry (earlier, Ganghwado had been occupied by the French in their unsuccessful invasion of 1866, and the forts similar destroyed by the US Navy in 1871 when the USA attempted to force the opening of Korea)). This was followed by treaties with Western powers (e.g., the USA, with the treaty negotiated in 1882 and accepted by the Korean government in 1884. Thus, there was only a brief window of opportunity for the popularisation of coffee in Korea before King Gojong's year in the Russian Legation.
Thus, when Antoinette Sontag opened her coffee shop, coffee was not yet a common or even familiar drink in Korea. Her early clientele was a combination of Westerners and Japanese in Korea, both diplomats and visitors, and the Korean elite. Korean independence soon came to an end, with annexation by Japan. The coffee shop continued as an elite establishment, becoming a version of the Japanese coffee shop, the kissaten (喫茶店, "tea-drinking shop", pronounced kkikdajeom in Korean) during the Japanese colonial period. They were favoured hangouts of intellectuals (who were, in ultra-Confucian Korea, members of the elite, as the elite were education, and the educated were the elite) and the new style of Korean elite: businessmen.
The coffee shop survived independence, the Korean War, and post-war modernisation. The range of drinks served - tea and traditional Korean non-tea teas and other hot drinks in addition to coffee - helped coffee shops survive wartime coffee and sugar shortages (during both WWII and the Korean War), and restricted post-war coffee imports. The dabang (茶房, "tea house" or "tea room") continued as a meeting place for intellectuals and businessmen, and was definitely upper-class, with attentive service and attractive hostesses serving the drinks to a male clientele. Earlier, business had often been conducted in kisaeng houses (a kisaeng being essentially the Korean equivalent of the Japanese geisha), so the main change was a shift of beverages from alcohol to tea, coffee, and traditional Korean non-tea teas and other hot drinks (alcohol continued to lubricate the wheels of business, in restaurants and bars). The focus was not coffee (or tea), but socialisation.
Meanwhile, the Korean War had ignited a revolution in Korean coffee culture: US soldiers had brought instant coffee to Korea. Instant coffee brought coffee into the Korean home, and to the middle classes. Especially with Korean production of instant coffee beginning in the 1970s, and sachets combining instant coffee, sugar, and milk powder made it a very easy and convenient drink for the home and office. A consequence was an explosion in the number of coffee houses, with an increasingly middle-class and female clientele. Different coffee houses attracted different people. Some continued as places of business, and others attracted fashion-oriented middle-class women. Others acted as hotbeds of political activism, serving as meeting places for students in the pro-democracy movement. Others were favoured venues for dating.
The next big shift in Korean coffee culture was the introduction of large coffee chains such as Starbucks (whose first Korean store opened in 1999), and take-away coffee, at the end of the 20th century. The number of old-style coffee houses fell, but the large chains easily made up for the difference. Compared to the older coffee shops, which were places to chat to friends, make business deals, and talk politics, with buying coffee and tea the price paid for the use of the space for social/business activity, the new establishments are much more about coffee - consumption, not social activity.
The newest trend has been a shift from instant coffee to espresso and capsule coffee. Traditionally, Korean coffee was mild and soft-flavoured, and espresso was challengingly bitter to Korean tastes. Old-style coffee houses typically served drip-filter coffee, but modern takeaway coffee required something faster, and espresso was an answer.
In summary, coffee began as one of the drinks in coffee houses (literally, "tea houses") for the elite, places for business deals, the intelligentsia, and political talk. In the 1970s, there was a major shift to instant coffee in the home and office, and a large growth in coffee houses for the middle classes and women. Coffee houses continued more as social spaces than as places just to drink coffee; vending machines and instant coffee provided coffee-for-coffee's-sake cheaply and conveniently. Lastly, at the turn of the century, the Starbuckification of retail coffee, and the espressoisation of home and office coffee.
Reference:
Bak, Sangmee, "From Strange Bitter Concoction to Romantic Necessity: The Social History of Coffee Drinking in South Korea", 45(2), 37-59 (2005). https://ekoreajournal.net/issue/index2.htm?Idx=409
[–]MentalEngineer 6 points7 points8 points 5 years ago (0 children)
Thanks for this! I feel like lots of people are at least peripherally aware of coffee in Japan, even if it's from a "Top 10 craziest vending machines" list that has hot canned coffee on it. And stuff like Vietnamese iced coffee has kinda penetrated Western coffee circles, at least in bigger cities. But I had no idea coffee was a thing in Korea, or how it got that way. Super cool.
[–]WritingUnderMount[S] 10 points11 points12 points 5 years ago (0 children)
Thank you so much for the answer, I have been to Korea and seen the fervor and social strength that coffee and cafes hold in the country but I always wondered where it all started.
[–]Mountebank 3 points4 points5 points 5 years ago (0 children)
This is probably kinda off topic, but do you know what the form of the coffee served during Gojong's reign was like? I'm asking because in Netflix's Korean drama Mr Sunshine which takes place during this time period, the coffee served in that show was in the form of foil wrapped compressed balls of coffee that they would place directly into the cup and then fill with hot water, as if it were instant coffee. I'm curious as to how accurate that is.
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[–]huianxinState, Society, and Religion in East Asia 849 points850 points851 points 5 years ago* (27 children)
Coffee and coffeeshops are quite a beloved part of Japanese culture today, and Japan is one of the biggest consumers of coffee in Asia. Accordingly, coffee's history in Japan is fairly well-documented, as is the larger westernization phenomena Japan underwent in the mid-19th century onwards.
Japan first encountered Coffee in the 17th century, from contact with Dutch traders on Dejima, the artificial island/trading post specifically for Dutch contact. It was likely to have been cosumed very rarely by a limited number of Japanese through this port. The actual first mention of coffee in Japan is by the rangaku scholar Tadao Shizuki in 1782, in his Bankoku Kanki he records that:
「形豆の如くなれども、実は木の実なり」 "its shape is that of a bean, but in truth it is the seed of a tree."
「形豆の如くなれども、実は木の実なり」
"its shape is that of a bean, but in truth it is the seed of a tree."
In 1804, the writer Ota Nanpo records his opinions on the beverage, stating:
「紅毛船にて「カウヒイ」といふものを勧む、豆を黒く炒りて粉にし、白糖を和したるものなり。焦げ臭くして味ふるに堪えず。」 I was encouraged to try something called "coffee" on the redhead (Dutch) boats, it's made by roasting beans black, powdered, then mixed with white sugar. It smelled burnt and I couldn't bear the taste at all."
「紅毛船にて「カウヒイ」といふものを勧む、豆を黒く炒りて粉にし、白糖を和したるものなり。焦げ臭くして味ふるに堪えず。」
I was encouraged to try something called "coffee" on the redhead (Dutch) boats, it's made by roasting beans black, powdered, then mixed with white sugar. It smelled burnt and I couldn't bear the taste at all."
Early exposure to coffee in rangaku mostly focused on the method of preparation and drinking, as well as the botanical and medical aspects of coffee. The doctor Hirokawa Kai for example was interested in the medical benefits coffee might have, in his visit to Nagasaki sometime between 1795-1800, noted down the drip method of preparation, use of milk and sugar, and even mixing the coffee with a type of brown mushroom for optimal medicinal effect. Another document in the late 1700s records the valuable belongings of a Nagasaki prostitute, namely a glass bottle, candles, a Dutch smoking pipe, and a tin of coffee beans. Nonetheless, with limited opportunity to drink Coffee, itself unfavorable to Japanese tastes at the time, coupled with its inaccessibility in the immediate constraints of Dejima and Nagasaki, coffee remained little but a curiosity and fashionable accessory for those in the know.
With the end of sakoku in 1853, Japan's sudden exposure to the world dramatically changed the nation and society on all levels. When Kobe's port was opened for international commercial trade in 1867, a tea exporter company by the name of 放香堂 or Hokodo made trips to the Philippines and other parts of Southeast Asia. Selling Japanese tea leaves abroad, they returned with coffee beans from India, serving it to curious customers in their shop. In this time, everything foreign and western was starting to captivate the public's attention and fascination. In the coming decades, the restored Imperial government would begin its full-scale modernization of the country, promoting western culture and concepts.
Returning to the tea exporter, Hokodo was also to become the first public coffee shop. Opened in 1878, they ground coffee with a mortar. Here is a picture of said store, quite interesting is how it advertises Coffee with the kanji 加琲. The Chinese word for coffee is 咖啡, which uses similar characters. The Hokodo store still exists today, but with the modified 珈琲 in its name. Of note is the differing ways coffee was named in Japan, カウヒイ (kauhii) by Ota Nanpo, as opposed to コーヒー (Kōhī) in modern Japanese.
Ten years later in 1888, Japan's first kissaten opens under the name 可否茶館. There are numerous ways to read this name, Kahisakan supposedly being the main way. The latter two characters 茶館 mean "tea house", while the former two 可否 mean "yes or no?" in Chinese and Japanese, but it might just be a transliteration of the word coffee, being read as kahi. However, 可否 is also synonymous with "advisability" or "recommendation", so perhaps another fair translation could be "Proprietor's Tea House". Wordplay aside, although the opening of the coffee shop indicates some market and affinity towards coffee, in three years time it closed down.
Now then, what exactly is a kissaten? Kissaten (喫茶店) are Japanese cafes, serving coffee, tea, sweets, snacks, and sometimes meals, just like cafes elsewhere in the world. Unique however, is that with the advent of westernization in Japan, cafes served as not only a front to experience western beverages, they may also serve yoshoku, or Japanese-style western food (spaghetti naporitan, korokke, katsu, omurice, hamburg steak, doria, etc). This however, was a late-Meiji and Taisho era development. Also important to note is how kissaten use the 茶 (tea) character in its name, likely stemming from the traditional 茶屋 (teahouse) concepts in Japan. Teahouses flourished in Edo Japan, popping up around poststations and rest stops along busy travel roads. Famously depicted by Hiroshige in works such as The Fifty-three Stations of the Tōkaidō, teahouses offered a place to rest and recover after a long days trek between towns. The 喫 in kissaten refer to customs and manners of drinking and enjoying tea, derived originally from China in the Kamakura period.
Kahisakan differs from Hokodo in that the former was a fully-fledged cafe establishment, while the latter merely sold coffee as a store. Though Kahisakan saw only a few years before it shuttered down, Kissaten would truly begin to proliferate during the 1920's, when Japan faced its own roaring twenties during the Taisho Era. While this time is sometimes remembered as "Taisho Democracy", this term is misleading in the political sense due to instability and friction between parties, government, and military. However, socially, Japan continued to modernize, with flourishing literature, music, film, and theater. In this time, kissaten widened to the more general public. Previously during the developments of the late 19th and early 20th centuries, kissaten acted as a salon, where the social elite and intellectuals gathered to gossip and discuss higher matters. As coffee imports increased and prices decreased, coffee cost about ten sen per cup in the 20s. Thus, kissaten were enjoyed by everyday folk, from students to novelists.
By the Second World War however, coffee imports were halted to Japan. People made do with coffee alternatives, brewing mimic beverages made from soybeans, potatoes or dandelion roots. In the postwar years, people were eager for leisure, recreation, and consumer commodities oncemore. Japan's economic revival bore the middle-class many avenues for entertainment, especially in a globalized and capitalistic society. In the 1950's television sets, still expensive for many families, were common features in kissaten, where people would gather whenever they wished to watch a program. Classical music and jazz cafes also sprung up, as records were also pricey and rare. Young people and artists flocked to cafes, able to enjoy western culture and personal expression so heavily suppressed during wartime. This also gave rise to student clubs, groups, and organizations gathering in kissaten for political and social movements. Communist, liberal, and labor union ideologies saw a surge, especially during the worldwide student protests of the 60's. Kissaten still functioned as the gathering place of intellectuals, but it also served as bases for planning and discussion, as well as new "sing-along cafes" where organizations would communally sing Russian and Communist melodies. Jazz and Go-go dance also captured the revolutionary spirit, its free-form, spirited, and eclectic styles alluring young minds sick with the competitiveness and institutional burden of university life. In the 70's, video games and arcades became popular among the youth, and many machines and sets were installed in cafes for this crowd. Cafes would continue to rise in number until the economic bubble burst in the 90's, though, they maintain popularity today, often in the forms of newer sub-culture trends such as maid or manga cafes.
[–]huianxinState, Society, and Religion in East Asia 491 points492 points493 points 5 years ago* (20 children)
Another aspect of coffee worth mentioning is the relationship between kissaten and the concept of Japanese breakfast. Historically, breakfast would be eaten at home, and it required considerable efforts from the housewife, who needed to cook items such as rice or miso soup, which needed to be prepared the night beforehand as well as early in the morning. In post-war Japan, all of society changed. Firstly, food shortages compelled the US to heavily import wheat and bread into Japan. Children in those years grew up eating bread as part of their school meals, and bread became widely popularized and common within general society. Secondly, developments in public transport and rail travel meant workers could commute longer distances in less time. Thirdly, economic prosperity brought about the salaryman working culture we so commonly associate with Japan today, with many white-collar jobs being offered in densely populated cities. All of these factor into the concept of a morning meal. Time is of the essence, and the busy morning period with commuting and such is hindered by elaborate and complicated meals. Toasting bread and slathering on butter or jam is far easier to prepare than washing and steaming rice, and soaking dashi stock for miso soup, alongside other dishes to be served. Coffee, with caffeine, is naturally favored by working peoples to help them prepare for the day, and is more potent than green tea. Indeed, breakfast tea is now often like that of the west, black tea with or without milk. Thus, urban Japanese people today primary do four options for breakfast (edit) if not eating at home, which are:
This is where the kissaten come in, where the affordable モーニングセット or モーニングサービス (morning set/morning service) are almost universally offered by cafes. Starting in the 60's and 70's, kissaten would offer cheap breakfast options through a set meal, toast with some manner of spreading, a boiled egg, salad, and of course, coffee. For those that can afford the time, toast and coffee is the ideal start to the day, with food and beverage staples that may not be natively Japanese but have pierced the culture and popular conscious that it would be sorely missed should it be absent.
Kissaten these days have evolved into two main categories, more casual chains and fast-food style operations, and smaller scale or independent businesses. Of the former, you can find the subdivisions of manga, internet, gaming, maid cafes, etc. On the latter end, there are subdivisions such as specialty gourmet cafes, cafes with decoration from a certain period, music cafes (which cater to an older audience), etc. Of course, kissaten still serve to the general public as meeting, relaxing, and studying places. Businessmen and women often host meetings at cafes, as do book clubs and the like. These days kissaten face competition in the form of home items. While self brewing coffee is increasingly popular, instant coffee and canned coffee are also staples of everyday working individuals and families. Canned coffee was introduced in the early 70s, and remains the best selling beverage in the massive vending machine sector.
From a study in 1985, Japanese tea was the most popular beverage of choice, consumed by more than 92 percent of the populace in 1985 versus 94 percent in 1980. Coffee was second in popularity, its consumption increased from 78 percent of consumers in 1980 to 83 percent in 1985. This indicates how coffee matches tea as a social drink, especially with younger consumers and in regard to coffee houses. Reportedly, milk, juice, sodas, and American tea are the next most popular beverages, while alcoholic beverages were not considered in the survey. Some more interesting information from the survey:
As reported by consumers, the most desirable characteristics of coffee, in decreasing order of importance, are gentle aroma, mild taste, weak flavor, mild bitterness, and good aftertaste. The four least mentioned characteristics are strong sour taste, lingering aftertaste, strong bitterness, and strong flavor. The four reasons most often mentioned as to why consumers drink coffee are, by decreasing frequency of response, the condition (quality) of the coffee, taste or flavor, coffee's aroma in preparation, and to enhance the enjoyment of conversation. All were static over time except for an increase in citing the condition of the coffee, presumably a reflection of a change from instant to ground coffee. In terms of the different coffee products, regular or ground coffee is regarded as a luxury item. This placement also suggests that coffee is regarded as a Western product. Instant coffee is perceived as more similar to other ordinary beverages. Both ground and instant coffee drinkers tend to be younger than tea drinkers.
As reported by consumers, the most desirable characteristics of coffee, in decreasing order of importance, are gentle aroma, mild taste, weak flavor, mild bitterness, and good aftertaste. The four least mentioned characteristics are strong sour taste, lingering aftertaste, strong bitterness, and strong flavor.
The four reasons most often mentioned as to why consumers drink coffee are, by decreasing frequency of response, the condition (quality) of the coffee, taste or flavor, coffee's aroma in preparation, and to enhance the enjoyment of conversation. All were static over time except for an increase in citing the condition of the coffee, presumably a reflection of a change from instant to ground coffee.
In terms of the different coffee products, regular or ground coffee is regarded as a luxury item. This placement also suggests that coffee is regarded as a Western product. Instant coffee is perceived as more similar to other ordinary beverages. Both ground and instant coffee drinkers tend to be younger than tea drinkers.
Conclusion
In exploring the history of coffee and cafes in Japan, we can also better understand Japan's wider westernization and modernization process. Coffee was rare prior to Japan's opening in the mid 1800's, it would soon become a popular beverage first enjoyed by the elite, then by the middle class as cafes and affordability increased its spread. Although tea remains the dominant beverage in Japan, coffee has penetrated the national thirst for caffeinated beverages with astounding figures. Not bad considering its relatively 300 years of existence on the islands as opposed to over a thousand.
References
(Japanese coffee companies like to list some historical and informative stuff on their websites, thankfully, they have some citations if you scroll to the bottom! Or ctrl-f 参考. Everything in Japanese, of course.)
I cannot answer for China and Korea unfortunately, but there is this excellent short documentary from Vice/Munchies regarding coffee culture in China today.
[–]PG4PM 4 points5 points6 points 5 years ago (0 children)
Fantastic. As a barista steeped in the Japanese way of slow coffee, thankyou.
[–]conjyak 19 points20 points21 points 5 years ago* (4 children)
Thus, urban Japanese people today primary do four options for breakfast, eating at a standing restaurant (typically easy to scarf down food such as soba noodles), eating at a sitdown restaurant for traditional Japanese meals (tamago kake gohan, variants of teishoku meals with things like broiled fish or salmon roe, served with miso soup), eating at a sitdown restaurant or cafe for western-style meals (toast, eggs), or skipping breakfast entirely.
Do you remember which source said this? This to me seems to overstate eating out for breakfast (not one of the options is to make stuff at home? And excuse my levity, but eating standing soba for breakfast?? That sounds more like either a niche thing, a regional thing, and/or a blue collar laborer thing.) And no mention of convenience stores for breakfast items where you can get a variety of convenient Japanese or Western-influenced food (regardless of any relation to coffee or other beverages as a side option)?
Some interesting statistics I found:
https://i.imgur.com/r311NCV.jpg
https://i.imgur.com/EHMcUUj.jpg
The vertical axis is average household annual expenditure and the horizontal axis is average annual frequency of purchase per 100 households. The top right data point is "茶飲料 tea drinks," (tea drinks that are ready-to-drink, so I think that includes bottled teas, teas served at restaurants and cafes), below that and to the left (ignoring 炭酸飲料 in the 2018 graph) is "コーヒー飲料 coffee drinks," (ready-to-drink coffee), the top left data point is "コーヒー coffee" (ground coffee and coffee products you would take home to brew at home), and to the left and below that is "緑茶 green tea" (green tea leaves and green tea products you would brew at home). The second lowest data point from the bottom is "紅茶 black tea" but this actually includes Chinese-style dark teas like oolong tea. This is black tea leaves you would bring home to brew for later (ready-to-drink black tea/Chinese-style tea products would be included in "tea drinks"). Unfortunately, there's no similar graph for volume consumed - it's hard to tell how often and how much people are drinking at home or the office when only given overall price on the vertical axis (there's no differentiation between expensive artisan coffee beans for guests and special occasions, and cheap green tea leaves you would use at home or the office for daily use). Green tea produced in Japan is likely to be cheaper per cup than coffee products made from coffee beans and products imported from abroad.
Unsourced description by me: Generally speaking, I would say a cup of cheap green tea is almost at the same level as a cup of water in terms of availability, whereas a cup of coffee is usually more a "proper purchase." People buy bottled tea drinks like people drink water in the west - there are even people who claim, "They hate to drink water" because they're so used to drinking cold bottled tea drinks. Hot green tea is served at Japanese restaurants in the same way that cold water is in Western restaurants - free of charge and without asking. But if people are meeting at a cafe or a kissaten over a more official occasion (e.g. for business), coffee is common (people usually don't meet at traditional tea houses for business where green tea would be expected). But if people are meeting or hanging out within the office, green tea is still the go-to beverage.
Other observations from the statistics:
Over the last 17 years, "green tea" expenditure is on a downward trend (but don't know if that means green tea price is decreasing and/or green tea volume of consumption is decreasing). No time data for "tea drinks."
Over the last 17 years, "coffee drinks" expenditure is on an upward trend. "Coffee" is upward as well but peaked at 2016-2017?
The older people get, the more they spend on "green tea," even after they pass 70 years old. However, there is no age trend for "tea drinks" until a drop off after 70 years old. Everyone spends a lot on "tea drinks" from ages 20-70.
"Coffee" also has an age trend, with older people spending more, but the trend is flatter than with "green tea." There's a dropoff after age 70. For "coffee drinks," age 30 - 60 are the highest and flat. Under 30 and beyond 60 spend less on "coffee drinks."
Sources are these webpages (from the Niigata Economic Social Research Center), where they cite their statistics from https://www.e-stat.go.jp/ (Official Japanese Government Statistics).
https://blog.rcn.or.jp/green-tea/
https://blog.rcn.or.jp/tea-ranking/
https://blog.rcn.or.jp/coffee-2018/
[–]huianxinState, Society, and Religion in East Asia 18 points19 points20 points 5 years ago* (3 children)
Oh dear, you're absolutely correct, I'm wincing at what I wrote. Yes, of course Japanese people eat at home, that's definitely a major fifth option. With more advanced modern home appliances, cooking breakfast is also much easier than before. (For a Japanese class I actually did a short presentation on the history of Japanese rice cookers, that in itself is quite interesting and its impact on society) With so many new technology and available commodities, rice cookers, pressure cookers, instant miso soup packets, instant coffee, presliced vegetables and fruits, etc etc, the whole process of making a meal at home is simplified. Toast and coffee is definitely a popular option at home, as are egg options like tamago kake gohan or tamagoyaki. Of course, people can also eat leftovers from the previous day, amongst making other things. Coffee is also widely avaliable at convenience stores, which is another topic unto itself. Also, I think what I meant to say in my head was the four options other than eating at home. That's a clear glaring error on my part, I admit.
Ah, and generally speaking, the more rural and less urban one gets in Japan, the more homecooked and "elaborate" breakfasts can be found, which is indicative of the greater and freer time people in the inaka have over busy salarymen.
And excuse my levity, but eating standing soba for breakfast?? That sounds more like either a niche thing, a regional thing, and/or a blue collar laborer thing.)
Standing soba (立ち食いそば) is, to my knowledge, quite a common option, at least in the Tokyo area. It's eaten for breakfast, lunch, and dinner, as a quick meal. Usually they serve the noodles in under a minute, and they're often found right besides train stations. Mostly by salarymen and office workers, who prioritize time over quality and taste.
And no mention of convenience stores for breakfast items where you can get a variety of convenient Japanese or Western-influenced food (regardless of any relation to coffee or other beverages as a side option)?
Right, as I said in a line above, convenience stores are another option. I can't cover all of modern Japanese consumer society, but perhaps it would've been best if I included a mention of them in my original post. Yes, convenience stores offer coffee, boxed meals, salads, bakery goods, other drinks, etc. Very popular across all Japan, and the models have been exported to Korea and China with just as much popularity.
green tea
I appreciate your research and interesting statistics, I'll definitely be looking further into this. In truth, I was considering expanding a bit on green tea while writing my original post. You're right, a bottle of green tea is almost synonymous with a bottle of water. Yes, coffee is more of a drink for an occasion, while green tea is the ubiquitous beverage of choice. I do know that mugicha and iced oolong tea are quite popular in the summer as well, though, this is again going into unsourced territory and more of general knowledge I've acquired throughout the years.
[–]conjyak 7 points8 points9 points 5 years ago* (2 children)
Thanks very much for your reply.
The reason I wanted to include data about green tea was because my take on OP's question was kind of like, "How does coffee 'compare' to the local choice of tea (green tea for Japan) in terms of how much is consumed/how it's consumed/how they compete for a place in the culture," something like that. Your describing the kissaten culture with its coffee and yoshoku is an essential point, so I wanted to bring the "bottled green tea is almost like water" point as a contrast because I think a lot of outsiders who've never been to Japan or lived among Japanese people don't really get that. They read about foreign influence in Japan, they read about yoshoku, they may even watch documentaries about Japan, but that won't get them to understand how ubiquitous green tea (both hot and cold) is. (I almost feel like it's one of those things that I imagine Japanese people find so ubiquitous and mundane in their own lives (especially the average, cheap green tea that's consumed like water) that they find it too uninspiring and unworthy to 1. measure in consumption statistics or 2. write or talk about in books or documentaries, including ones with foreign readers or viewers in mind.)
Indeed, breakfast tea is now often like that of the west, black tea with or without milk.
I forgot to emphasize, in the data I linked, "black tea" (which according to those sources includes the "Western" black tea as well as Chinese dark teas) is very low in the graphs. Of course, those graphs don't say anything about breakfast drinks, but I personally have doubts that "Western" black tea and breakfast in general (not breakfast in kissatens, but breakfast in general) have that strong a connection.
While I think kissaten are important to understand how coffee has become common in Japan, I'm still not sure about the connection between breakfast and kissaten/coffee. I randomly know that Nagoya has a big breakfast kissaten culture, but I think that's a special case. This page I found with breakfast survey data done by a marketing research company in 2016 (so not as reliable as the data I pasted in my previous comment, which comes from government statistics) does show that (for weekdays) bread products are in the lead at 49%, then rice products at 42%, but unfortunately no data on breakfast drinks (that are not soups). But again, I'm not sure a convincing connection to coffee or tea for breakfast can be made just from the bread and rice comparison.
With more advanced modern home appliances, cooking breakfast is also much easier than before.
I'm also not convinced about the connection between the effort it took to make breakfast at home and coffee. Before modern home appliances became common, were people giving up on making breakfast at home and so they went out to eat breakfast at kissatens? I doubt that. I think back then, you simply had all the stay-at-home mothers putting the time and effort into making breakfast for the family because that's just the way it was. Single people living on their own in urban areas perhaps would be different. But it feels like that would need specific data on how many single urban people there were before modern appliances became common, and what they tended to do, whether go out to eat breakfast and where, or make simple versions at home that's enough for the single person. And again, the coffee or tea question still remains to be connected with all of that.
Standing soba is, to my knowledge, quite a common option, at least in the Tokyo area. It's eaten for breakfast, lunch, and dinner, as a quick meal. Usually they serve the noodles in under a minute, and they're often found right besides train stations. Mostly by salarymen and office workers, who prioritize time over quality and taste.
For a meal in general, yes, but I was surprised at it being mentioned as a breakfast thing. In the breakfast survey data I linked, for weekdays, bread items パン類 is at 49%, rice items ご飯類 is at 42%, and noodle items 麺類 is literally a "-", and for weekends and holidays, bread items パン類 is at 52.8%, rice items ご飯類 is at 36.8%, and noodle items 麺類 is 1.3%. (Interesting that rice products, which I assume take longer to make and more effort, is lower on weekends and holidays than weekdays.)
I wish there was easier data to find out there on volume consumed and the setting (home, restaurant, cafe/kissaten, office) of different drinks. (That Japanese government statistics website felt broken and impossible to navigate...) I also wish there was historical data on the spread and popularity of kissatens and cafes vs traditional tea houses, too. It feels to me like kissatens and cafes are everywhere in cities but tea houses you only find in specific or touristic locations.
[–]huianxinState, Society, and Religion in East Asia 6 points7 points8 points 5 years ago* (1 child)
Yes, I agree with your assessment. I think another factor is the type of tea and setting one would consume it in. Bottled and cheaper leaf or bagged tea for everyday drinking, at home, in the office, etc, while fancier teas are served at higher end restaurants, traditional Japanese tea houses, cafes, confectionary stores, ryokan, etc. Not to ignore the entire tea ceremony, and other types of tea, hojicha, genmaicha, etc.
western tea
Hm, I will trust your data over my own understanding, I just equated the rising popularity of black tea, milk tea, and sweetened tea to breakfast consumption.
kissaten
Again I'm more inclined to listen to the stats you are providing. Aichi Prefecture would make sense to have a more prevelant breakfast culture, given how the Morning Set began in Nagoya.
I'm also not convinced about the connection between the effort it took to make breakfast at home and coffee. Before modern home appliances became common, were people giving up on making breakfast at home and so they went out to eat breakfast at kissatens?
Oh I think what I wrote was misleading. What I was meaning to say was, coffee and bread for breakfast was popularized in the 60's and 70's, thanks to kissaten and increasing bread consumption, thus, it becomes a part of home breakfast. This was also the time that electronic and gas rice cookers were being developed and became hugely popular, which meant that the whole process of cooking rice became much simpler too. People definitely weren't giving up on cooking at home, they just had more options, both for eating at home and eating outside. Bread just came to dominate breakfast, as rice can be eaten for lunch and dinner, and variety and convenience are all factors.
soba
I was quite surprised when I came across this too. My interpretation is that it's mostly a metropolitan thing, where soba shops are already prevalent next to train stations, that they serve a fast and affordable bowl of noodles all throughout the day, even for breakfast.
Interesting that rice products, which I assume take longer to make and more effort, is lower on weekends and holidays than weekdays.
This is more inferring, but I would guess that people sleep in on those non-working days, and would still consume bread like any other day. I also think that the whole process of eating a traditional Japanese breakfast not only takes more time to prepare, it technically is more complicated to eat. Toast is handheld, and you can put on spread or a fried egg. On the other hand, you have various bowls and plates for rice, miso soup, tsukemono, fish or other items, eating with chopsticks as well. I think the modern family is simply too accustomed to bread for breakfast, the elderly are used to it from their post war youth years, and the younger generations have grown up with bread as part of their culture. And again, rice is likely to be consumed for lunch and dinner anyways, that a different sort of breakfast in the form of bread prevents over-fatigue of eating rice, should that even be thinkable in Japanese society, ha.
Anyways, I again appreciate this discussion, research, and statistics you are providing and contributing towards this topic, not just on coffee but on food and beverage overall, as well as correcting and expanding on some of the things I wrote.
[–]conjyak 5 points6 points7 points 5 years ago (0 children)
Thank you very much for replying again.
What I was meaning to say was, coffee and bread for breakfast was popularized in the 60's and 70's, thanks to kissaten and increasing bread consumption, thus, it becomes a part of home breakfast.
Ah, that makes sense, thanks. That's definitely something I never understood before - how toast came to be so big in the modern popular Japanese conception of breakfast and how rice and grilled fish and whatnot became labeled as very "traditional" among Japanese breakfast eaters themselves.
I really appreciate and have enjoyed this discussion as well!
[–][deleted] 17 points18 points19 points 5 years ago (2 children)
I have a follow-up question. Can the popularity of Japanese kissaten in the '20s be thought of as the main reason for coffee's popularity in Korea, seeing as it was occupied by Japan at the time?
[–]huianxinState, Society, and Religion in East Asia 31 points32 points33 points 5 years ago (0 children)
Regrettably, I am unable to answer your question, my knowledge on Korean history mostly covers the Joseon period, I have little experience with colonial Korea. My readings on Imperial Japan are also usually in relation to China. However, I would recommend the wiki page on Dabang and this article as a starting point for your question. Unfortunately, I cannot offer any scholarly writings on coffee in Korea.
[–]RoosterBurncog 37 points38 points39 points 5 years ago (0 children)
Such an outstanding response. Thank you. This is why I keep subscribed to this subreddit.
[–]archwin 2 points3 points4 points 5 years ago (0 children)
My friend, you are a gentleperson and a scholar. This level of research and organization is exceptional, especially for reddit.
Bravo
[–]MC_Cookies 10 points11 points12 points 5 years ago (0 children)
These are both absolutely outstanding answers!
[–]Nomeansno1981 62 points63 points64 points 5 years ago (0 children)
This kind of answers is why I love this subreddit. Thanks a lot for the time you spent writing that!
[–]Iacobus_haha 2 points3 points4 points 5 years ago (0 children)
Thank you very much for this insightful and well-crafted response.
[–]sharkthelittlefish 107 points108 points109 points 5 years ago (0 children)
Wow! Your knowledge and detailed response is incredible!! Not OP but thank you so much for taking the time to respond in such an informed manner!
[–]davy89irox 2 points3 points4 points 5 years ago (0 children)
Sooooo much history. Thank you for your time!
[–][deleted] 1 point2 points3 points 5 years ago (2 children)
mixing the coffee with a type of brown mushroom for optimal medicinal effect.
do we know what mushroom?
[–]huianxinState, Society, and Religion in East Asia 1 point2 points3 points 5 years ago (1 child)
Unfortunately I could not find further details on the mushroom. I took it from Christal Whelan, who wrote in the coffee chapter:
As a physician, Horokawa was most interested in the medicinal value of coffee. He described the drip method, the use of milk and sugar (neither were part of the Japanese diet) and mixing the coffee with a knobby brownish mushroom for an optimal medicinal effect.
I dug around a little in Japanese but could only find things that didn't mention mushrooms or modern variations of coffee and mushroom mixing. Whelan does not list a source on the mention of mushroom. Perhaps it was bad practice of me to include the line, I thought it was an interesting tidbit.
[–][deleted] 1 point2 points3 points 5 years ago (0 children)
oh its fine, is Whelan wrote it then that at least opens up a further path for my curiosity.
[–]ParallelPainEarly Modern Japan 91 points92 points93 points 5 years ago* (2 children)
Coffee was actually introduced to Japan relatively early. It was noted that European traders and missionaries drank coffee in the early 1600s (before they were expelled), and shipwrecked Japanese sailors rescued by foreign ships also noted that they were given coffee.
The Dutch East India Company first shipped coffee to Japan in 1690 to their trading port and artificial island of Dejima (Nagasaki). Aside from being drank by Europeans or at meals with Europeans, coffee seem to have been first prized as a medicine (like in Europe). A major influence for introducing coffee to the Japanese was European medicine. The Swedish Doctor Carl Peter Thumberg for example arrived in Japan in 1775 and began treating, and teaching, Japanese. His translator notes
Kohii-it is habitually drunk by Hollanders; its shape is that of a pea or soybean but it is from a tree. They grind it, put it into hot water, wait for a while and add sugar and drink it. Kohii is like tea for us.
Another doctor, the German Philipp Franz von Siebold, arrived in Dejima in 1823. He says to his Japanese students, coffee tasted appallingly bitter, like some "Chinese" medicines. It was noted that coffee (supposedly) provided "heating" of the body and could be used to treat illnesses caused by the "cold". It was likely for this reason that the Bakufu sent gifts of coffee to domains in northern Honshū and Hokkaidō.
Scholars of rangaku (Dutch studies), many of which studied western medicine under the "Dutch" (many doctors and scholars who came to Japan with the VOC were not Dutch, von Siebold supposedly lied to Japanese authorities that he was "mountain Dutch" when they thought his accent sounded weird), helped spread coffee among the Japanese. It was noted by these scholars in the late 18th and early 19th century that coffee strengthen appetite, cure headaches and "women's diseases," and stop diarrhea, as in western medical texts. They note that the Dutch rank it in the morning and evening, and that coffee energizes your mentality, and that if you take it before and after breakfast and lunch, it also helps digestion. Interestingly, some rangaku scholars added things not in western medical texts, like "leading to repose and sleep." How that doesn't conflict with "energizes your mentality" is a mystery to me, though it might be someone pushing coffee as a miracle drug.
Because of its reputation as a drug, it was quickly sold to the Japanese. First record was in 1724, and soon the Satsuma daimyō requested the Dutch to send him some. When Shōgun Yoshimune received the VOC delegation in 1725, he asked them about the tea they drank. The response was, "we have no sencha or bancha [types of Japanese green tea], but we do have karacha." 唐茶 Karacha literally means "Chinese tea", but by its description seemed to have meant coffee. 唐 kara, the same kanji for the Tang Dynasty, was used to mean many things taken in from the foreign trade, and coffee seemed to have also been one of them.
By von Siebold's time, some Japanese seemed to have began drinking coffee for pleasure. To be sure, not everyone liked it. The poet Ōta Nanpo said in 1804:
I had something called "kauhii" on the red barbarian [Dutch] ship. It's beans roasted black and made into a powder, softened with white sugar. It tastes burned. I can't stand its taste.
But it was popular enough that coffee was among a surviving 1797 list of items Dutch traders gave to prostitutes in Nagasaki, to whom the Dutch taught to drink coffee with honey and who found it helpful for staying awake during work. Also on 1797, a merchant by the name of Ide Youemon formally gave an offering of "kohie" to the gods at Dazaifu Tenmangu Shrine, one of the oldest and holiest shrines in Japan. Von Siebold also noted that there were Japanese who overindulged in coffee, who used pickled plum as an antidote (since pickled plum supposedly "cools", countering coffee's "heating").
Von Siebold himself also promoted coffee. He wrote to the VOC to:
Send several thousand pounds of coffee to Japan annually. You have to roast it, grind it, and put it in a nice can or jar. Write detailed instructions on how to cook and drink it, and stick that paper onto the container.
Von Siebold also noted a couple of things hindering coffee's spread in Japan. One is they had no experience in roasting. The other is that Japanese did not like milk. According to Buddhism (at least in Japan), milk is "white blood" and drinking it is a sin. Despite such challenges, by 1866 coffee was popular enough that the Bakufu put a tariff on it.
Once in the Meiji, an even greater number of Japanese adopted coffee. The large number of officials and scholars who went to Europe and the US saw the popularity of coffee and it was seen as part of "civilization" and "modernity". コーヒー糖 (kōhītō "coffee sugar") brought coffee to the countryside as a ball of sugar with a ground coffee core that you can dissolve in hot water to drink. Apparently you can still buy it today as "a taste of hometown." A version of this that was popular in Ōsaka was noted by one author as the means for merchants to deliver to rural Kansai farmers "the taste of bunmei kaika [civilization and enlightenment]." The Meiji government, eager to improve the Japanese diet (by copying the west) told its citizens to eat beef and then follow it up with coffee as a digestive. Both were at first spread under the guise of "medicine" because they broke Buddhist rules.
Coffee shops were first opened in Japan in the late 1880s, copied from western styles. The first was opened by a retired bureaucrat from the Foreign Ministry called Tei-Ei-kei. Tei's father had sent him to Yale, but he left in 1879 without finishing. In 1888, Tei oppened the 可否茶館 Kahiisakan. It was made like English coffeehouses, with newspapers, leather chairs, billiard tables, writing desks and supplies, even baths and nap rooms. For all this, Tei only charged 1 sen 5 ri (1.5 sen) for a cup of coffee, 2 sen with milk (a carpenter/construction worker's daily wage was 27 sen). So the Kahiisakan unfortunately went out of business in less than 5 years.
Other shops quickly popped up to replace it though. The coffee shop is where political and financial news was shared. Donald Richie notes also that the coffee shop
is where one first glimpses the foreign innovation that will shortly become Japanese. In the musical coffee shops you first heard Schoenberg, in the artistic coffeeshops you first saw a picture of a Giacometti...many of the pieces of various foreign cultures are lying there."
The café's place was of such importance to social exchange that in the 1920s a commentator said "the café was even more significant than the Diet." Another noted in 1930s that the coffee might have given Japan its entry into the world of modern nations.
Around the same time, Brazil had began to contract large number of Japanese to work their plantations, including for coffee. One such worker was Mizuno Ryō, who made an immigration service to bring Japanese to Brazil. Around the same time, Brazil was suffering from an overproduction of coffee beans and looked to Japan as a potential customer. In 1887, 18 tonnes were sent to Japan for free. Around the turn of the century, the government of São Paulo reached out to Mizuno, offering him 1,000 hyō of coffee beans free of charge (about 60 tonnes) with the mission to spread Brazilian coffee in Japan. Mizuno opened the Café Paulista (named after São Paulo where Japanese migrant farmers worked) with over 23 stores in Tōkyō and Ōsaka by 1911, later growing to close to 50 across Japan, with stores in Shanghai as well, and was according to Merry White the world's first coffeehouse chain. The Tōkyō main store in Ginza (restored in 1970, John Lennon and Yōko Ono visited it in 1978, it's still there) was incredibly successful, with 70,000 customers a month. It was a three-story white building with chandeliers, Brazilian flags, gilded furniture, mirrored walls and wooden floors. Waiters were dressed in Brazilian naval uniforms with epaulets and gold bindings. The store was the first to offer sugars for free (soon followed by everyone else), and also sold snacks like malasada, coupons, and coffee syrup so customers could make coffee at home. If you wore geta, the traditional Japanese wooden sandals, you had to take them off, but if you wore western shoes you could leave them on. Mizuno was not just selling coffee, he was selling "modern" culture.
At first coffee was originally only available to the wealthy, being an expensive important. But thanks to cheap (or, at first, free) Brazilian supplies, it became available for the regular people, and Brazilian coffee became the common type. Mizuno's other stores were also really popular, with the Ōsaka and Kobe stores having 52,000 and 28,000 customers a month. With popularity also came detractors, who called it hangout for bums. But that couldn't stop its popularity. Brazil also supported other enterprises, like the Café Brasileiro, the Brasileiro, and the first coffee trade journal in Japan, and even women's literary journals.
Other coffee shops also popped up, like the Café Printemps, a French style café that also served wine and food. There was also the Café Tiger and Café Lion that used beautiful waitresses kind of like a forerunner to the modern maid café. By 1936, there were 18,000 cafés in Japan and they were importing close to 3,500 tonnes of coffee beans, including 24.9% of Brazil's coffee crop. From there, coffee's popularization was only stalled by WWII, and with the economic recovery coffee and café returned and became a normal part of urban Japanese life.
[–]p_nerd 45 points46 points47 points 5 years ago* (1 child)
Wow this is (kinda) my time- I can't speak for China or Korea however I do know a little about coffee culture in Japan. I would check out "Feeding Japan" edited by Andreas Niehaus and Tine Walravens published in 2017. It is a great book and there is a chapter about coffee written by Helena Grinshupun. Grinshupun also has another great article about Japanese coffee culture called, "Deconstructing a global commodity: Coffee, culture, and consumption in Japan". The last source is a book by Merry White called, 'Coffee life in Japan', printed in 2012. My area of research is bread, wheat and milling but I'll do my best to give a brief history of coffee in Japan for you.
Coffee first arrived in Japan with the Dutch traders in the 17th century. However it is only in the latter half of the nineteenth century that coffee was widely available to the Japanese public (Grinshupun, 2017). In 1888, the first coffeehouse in Japan opened up in Tokyo. These first coffeehouses were modeled on British coffeehouses or French salons and served as an entry point for other foreign goods (Grinshupun, 2012). Coffeehouses were seen as exotic and modern places for the Japanese people to go as they were surrounded by western architecture and served by staff wearing western style clothing (Grinshupun, 2017). They became a symbol of the new modern Japan. Most of these shops were centered in Ginza district of Tokyo. The adoption of coffee by the elite was a conscious decision by the Meiji Government in an effort to modernize Japan after ending its period of self-isolation (Grinshupun, 2017). Japan saw the western imperial model as the one to emulate on the road to modernity which involved adopting aspects of western culture.
Coffeehouses in the 1920s and 30s became important cultural spaces for socialization that not only catered to the elite but to the growing middle class. The coffeehouses created a place for young women to get a job and move to the city from the countryside. The coffeehouse also offered one of the few spaces in Japanese society where girls and boys could meet and socialize (Grinshupun, 2017). They were no longer seen as exotic places but places where modern Japanese people could socialize or find work. Much like western coffeehouses during the enlightenment period, students, artists and intellectuals began frequenting them and discussing politics (Grinshupun, 2017). It was these meetings, and the association of coffee as western, that led to restrictions being placed on coffee in the late 1930s (Grinshupun, 2017).
In the 1940 the importation of coffee was stopped and coffee substitutes were made to keep shops running. It was only after the war, with the arrival of the American G.I.s, that coffee began to rise in popularity again. Jazz cafes became popular spaces for the middle class to go and became a part of Japan's musical scene (Grinshupun, 2017). In the 1960s and 1970s coffee shops again became sites for political discussion (Grinshupun, 2017). From 1980 onward cafes boomed and became synonymous with urban life and diversified to cater to a wide range of interests and clientele. Coffee chains entered the Japanese market in the 1990s and early 2000s spreading coffee and coffee culture with them. These chains offered different styles of coffee making coffee more palatable to younger and not typical coffee drinkers (Grinshupun, 2017).
However, it was the invention of canned coffee that truly made coffee commonplace in Japanese society. (Interestingly, the inventor of canned coffee, Miura Yoshitake, was a manager of a green tea store.) Miura partnered with a canning company to develop a sweetened canned coffee that he released in 1965 (Grinshupun, 2017). Unfortunately due to financial difficulties Miura's coffee didn't last and went under. But the idea proved compelling and in 1969 Ueshima Coffee Corp. released a canned coffee with sweetener and milk. You can still buy this coffee today as well as many other brands of canned coffee across Japan.
Despite coffee's proliferation into the everyday lives of Japanese citizens through cafes and canned coffee it still is seen as western. It is part of coffee's branding that it is western (Grinshupun, 2012). Coffee's lexicon, what coffee is served in, and the decor of the cafes are all western. While a kanji (Chinese character) word for coffee does exist in Japanese the katakana (syllabic writing system used for foreign words) is more popular. Within Japanese culture the myth of what is Japanese and what is 'other' is extremely strong. So while green tea is seen as 'Japanese' according to the All Japan Coffee Association, Japan’s consumption of coffee, both roasted and instant, accounted for twice as much as its consumption of green tea. Moreover, Japan is the number three importer of coffee beans worldwide after the United States and Germany (Grinshupun, 2012). Furthermore the coffee that is imported and processed in Japan are of the highest quality, and Japanese coffee equipment is considered to be among the best in the world (White, 2012). But, coffee has yet to be naturalized into Japanese culture.
I don't know if that is what you were looking for? But hopefully that is a start? Sorry it is kind of disjointed I wasn't sure what angel you wanted and it was getting long winded.
References:
Grinshupun, H. 2013. Deconstructing a global commodity: Coffee, culture, and consumption in Japan. Journal of Consumer Culture 14(3), pp. 343-364. doi: 10.1177/1469540513488405.
Grinshupun, H. 2017. The Drink of the Nation? Coffee in Japan’s Culinary Culture. In: Niehaus, A. and Walravens, T. ed. Feeding Japan : the cultural and political issues of dependency and risk. 1st ed. Basingstoke: Palgrave Macmillan
White, M. 2012. Coffee life in Japan. Berkeley: Univ. of California Press.
[–]WritingUnderMount[S] 4 points5 points6 points 5 years ago (0 children)
Thank you so much, this build upon my understanding of coffee in Japan, which is the only place I've looked into with this topic in mind. This wasn't disjointed at all, great reply!
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